The Rotary Club of Hendersonville, NC Public Relations Committee Action Plan Purpose: This committee devises and implements plans (1) to give the public general information about Rotary, its history, objectives, scope and events; and (2) to secure appropriate publicity for the club. Structure: This committee includes a Chair & Vice-Chair, with the intent of the Vice-Chair assuming Chairmanship during Year Two. Timing and Sequence : The Chair should submit news items of interest to the local media in a timely manner, with the goal of having continuous coverage throughout the year. Any necessary photographs should be acquired from Club Photographer & submitted with press releases. Tentative scheduled releases should include, at minimum, the following: Educational Grants Awards Dictionary Project Fund-raising Events (Fourth of July, Auction, Pancake Breakfast) Election of Officers Group Study Exchange Miscellaneous check presentations throughout the year
Budget : The club does not pay for news media coverage. Any advertising space needed for special events is typically donated as an in-kind sponsorship from local media & should be coordinated by the appropriate event committee. Reporting Requirements: The chair should send a monthly report of activity to the area chairman for report to the board. Unique Requirements/Action Steps (Please be thorough and specific):1. Obtain information from Club President or Committee Chairman, and photo if appropriate from Club Photographer, & send in news release format to all local media (radio, print & TV). 2. Use attached media list for current names, contacts & email addresses 3. Media List should be updated at least twice annually to check for changes in contact names or email addresses. 4. Clip copies of all media coverage & give to President for inclusion in club scrapbook. 5. Send monthly report of all activity (submissions & media coverage) to area chairman prior to monthly board meeting. EditRegion1 |